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The Young Maker

Living the Values

An Activation & Self-Review Workbook
Turn ten principles into daily behavior.
For the Young Maker Universe team, coaches & collaborators
How to use this workbook

From words on a wall to behavior in the room

A value only counts if it changes what you do on an ordinary Tuesday. Every value below follows the same four beats — so anyone can run it, with or without the founder present.

01

Why it matters

How the value shows up in our real work.

02

Activities

Simple things to run — each with an example.

03

See it in action

A short real story so it's concrete, not abstract.

04

Rate yourself

Score it honestly, then track it on the scorecard.

01

Ownership Over Victimhood

We take radical responsibility for every outcome.
Why it matters here

A team that owns its results moves faster than one that explains them. In coaching, it's also what we model for clients — we can't teach ownership we don't practice.

Activities to build it in
The Ownership Reframe
How: Anyone who raises a problem also names the part they own and one next action they control.
Example: Instead of “the client didn't follow the plan,” a coach says “I didn't check in between sessions — I'll add a midweek message.”
Blame-to-Lever Swap
How: Catch a blame sentence and rewrite it out loud as something you control.
Example: “The leads are low quality” becomes “My qualifying questions need work — let me tighten them.”
See it in action

Two coaches miss the same target. One blames the algorithm. The other rebuilds her follow-up system and is back on track next month. Same circumstances, opposite outcome — the difference was who owned it.

02

Systems Beat Willpower

Motivation fades. Systems endure.
Why it matters here

Our output can't depend on how anyone feels that morning. Every reliable result should be backed by a system a tired person could still follow.

Activities to build it in
Find the Willpower Leak
How: Name one task you rely on motivation for, then build a checklist, template, or trigger that removes the willpower from it.
Example: A coach who forgets follow-ups builds a saved template plus a calendar reminder — now it just happens.
Environment Audit
How: Once a month, redesign one part of your workflow so the right action becomes the easy action.
Example: Pre-loading the week's client notes every Sunday so Monday starts with zero friction.
See it in action

Recaps got sent only half the time and she blamed her schedule. We built a one-click template triggered when a session ends. Compliance jumped to nearly every session — without anyone trying harder.

03

Biology Is Upgradable

Aging isn't inevitable decline. The body is adaptive and upgradable.
Why it matters here

This is the spine of the brand. Everyone who represents Young Maker should believe it in their own body, not just repeat it to clients.

The loop
measure→adapt→refine
Activities to build it in
Run Your Own Experiment
How: Run one personal 30-day protocol — sleep, fasting, light — and log how your energy or markers shift.
Example: Tracking sleep for 30 days after cutting screens an hour before bed, logging the change in morning energy.
Mechanism of the Week
How: Pick one named mechanism and explain it in plain language the whole team understands.
Example: Explaining what MTHFR actually does in two sentences a non-scientist client would get.
See it in action

A coach who taught fasting had never run it properly. He did a clean 30-day experiment, hit the hard days, logged his glucose. His client conversations changed completely — he described what he'd felt, not read. Bookings followed.

04

Identity Creates Reality

You don't rise to goals. You fall to identity.
Why it matters here

We change who a person is, and behavior follows. This applies to clients and to us — the team becomes the standard it holds.

Activities to build it in
Identity Statements
How: Write three “I am someone who…” statements matching who you're becoming, and keep them visible.
Example: “I am someone who keeps their word to clients” — pinned above the desk, read each morning.
Reframe the Client Goal
How: Translate every outcome goal into an identity shift, and coach the identity.
Example: “I want to lose 10kg” becomes “You're becoming a person who takes care of their body.”
See it in action

A client missed weight goals for two years. The coach worked on identity — “you're someone who trains, not someone trying to start.” He stopped negotiating each morning. The behavior held because the identity changed.

05

Long-Term Thinking

We build for decades, not dopamine.
Why it matters here

Quick wins are optional, longevity is mandatory. Every major decision gets judged by how it compounds.

Activities to build it in
The Decade Question
How: Before any big decision ask: does this compound in ten years, or just feel good today?
Example: Building a proper onboarding system now — slower this month, far stronger every month after.
10-Year Vision Pass
How: Each quarter, write where health, craft, and relationships should be in ten years — then check this quarter moves you there.
Example: Realizing a discount strategy would train clients to wait for sales — and dropping it.
See it in action

Offered a fast-cash launch that over-promised, the team chose a slower honest offer. It made less that month. A year later it had a fraction of the refunds and twice the referrals. The patient choice compounded.

06

Science + Consciousness

Data without awareness is blind. Spirituality without structure is delusion.
Why it matters here

We sit between cold labs and pure woo, and refuse to pick one. Every protocol should have evidence behind it and meaning inside it.

Activities to build it in
Evidence + Meaning Check
How: For each protocol, note both the data behind it and the human side it serves.
Example: Breathwork: the data (HRV, stress markers) and the meaning (finally feeling in control of mornings).
The Two-Source Habit
How: Hold claims to evidence; stay humble about what we can't yet measure.
Example: Pairing a lab-marker recommendation with a journaling practice — no contradiction.
See it in action

A client wanted only “the science.” The coach gave the data, then asked what he wanted his energy for. “Being present with my kids” became the anchor that made the protocol stick. Data started it; meaning sustained it.

07

Discipline Is Self-Respect

Freedom is earned. Discipline is an act of self-love.
Why it matters here

We hold high standards without cruelty. Discipline here is how we honor promises to our future selves and each other.

Activities to build it in
Keystone Ritual
How: Commit to one daily non-negotiable that signals self-respect, and track it 30 days.
Example: A 6am training block, logged daily — the one promise kept no matter what.
Promise Tracker
How: Track promises made to yourself this week and how many you kept. Close the gap gently.
Example: Noticing you kept 3 of 5 self-promises, and fixing the system around the two you dropped.
See it in action

He treated his own routines as optional while demanding consistency from clients. He protected one keystone — a morning walk — for a month. The self-respect spilled into everything; his client work got sharper.

08

Wealth Is a Tool, Not a Goal

Money amplifies who you already are.
Why it matters here

We don't worship money and don't apologize for building it. Healthy revenue is what lets us serve more people, better.

Activities to build it in
Value-First Pricing Review
How: Audit one offer: is it priced for the transformation it delivers, or are we undercharging out of fear?
Example: Raising a flagship program priced below its results to match the value — then over-delivering.
Purpose-of-Profit Reflection
How: Each quarter, name what the profit is for. Money with a destination is money with discipline.
Example: Earmarking a share of revenue to fund free coaching spots.
See it in action

Guilt made the team discount constantly. Clients who paid little committed little. When pricing matched real transformation, clients showed up fully, results improved, and the business could fund free spots. Charging well served everyone.

09

Community Multiplies Evolution

You rise faster in the right room.
Why it matters here

Growth accelerates in aligned environments. We build a strong inner circle that challenges and lifts each other.

Activities to build it in
Accountability Pairs
How: Pair up. Each week share one commitment and check last week's. Honest accountability grows you; comfort doesn't.
Example: Two coaches who text every Friday: “Did you do the thing you said?” — and don't let each other off easy.
Give-First Contribution
How: Each week, contribute something before asking — a resource, an intro, feedback.
Example: Sharing a client-winning script with the whole team instead of keeping the edge.
See it in action

A coach was plateauing in isolation. He joined a weekly accountability pair and shared openly. The honest feedback caught blind spots he'd never see alone; his progress doubled in a quarter. The room changed the man.

10

Live What You Teach

Integrity is non-negotiable. We walk the talk.
Why it matters here

This value guards all the others. The moment we teach something we haven't lived, the whole brand loses its meaning.

Activities to build it in
The Lived-It Audit
How: List everything you coach in one column, what you've personally done in the other. Close the gaps before the next client.
Example: A coach realizes he recommends cold exposure but never sustained it — so he runs 30 days before teaching it again.
Self-Experiment Log
How: Keep a running log of protocols you've personally tested, with honest notes. This is your real credential.
Example: A shared doc where each coach logs the protocols they've actually lived through.
See it in action

A coach taught fasting he'd only read about. A sharp client asked what day three felt like — he had no answer. He lived it properly, hard days included. Next time, his answer carried real weight and the client signed on the spot.

Pull it together

Master Self-Review Scorecard

Tap a score for each value. Be honest — this is a mirror, not a report card. Your total and where you land update live.

01Ownership Over Victimhood
1
2
3
4
5
02Systems Beat Willpower
1
2
3
4
5
03Biology Is Upgradable
1
2
3
4
5
04Identity Creates Reality
1
2
3
4
5
05Long-Term Thinking
1
2
3
4
5
06Science + Consciousness
1
2
3
4
5
07Discipline Is Self-Respect
1
2
3
4
5
08Wealth Is a Tool, Not a Goal
1
2
3
4
5
09Community Multiplies Evolution
1
2
3
4
5
10Live What You Teach
1
2
3
4
5
0
/ 50
Begin scoring
Tap through each value on the left.
40–50
Living it

Already how you operate. Model it out loud so others follow.

28–39
Building it

Strong base, real gaps. Run your two lowest values this month.

15–27
Starting it

Belief, not behavior yet. Pick one value and go deep.

< 15
A beginning

Not a verdict. Start with ownership and let it pull the rest.

Keep it alive

A simple rhythm

Values fade without a cadence. This light rhythm keeps them breathing.

Weekly · 10 min

Open with a value

Start one meeting on a single value. Someone shares where they lived it or dropped it.

Monthly · 1 value

Spotlight & run it

Feature one value. Run its activities together. Ten months cycles the whole set.

Quarterly · review

Re-score together

Everyone re-scores the scorecard and picks one value to focus on next quarter.

Yearly · recommit

Refresh & recommit

Revisit the handbook, swap in real stories from the year, recommit as a team.

“
Biology is upgradable. And I won't teach you anything I haven't run on myself first.
Mahroof CM
Founder, Young Maker Universe · Creator of the Superhuman DNA Program
THE YOUNG MAKER